This revival doesn’t just exist within the confinements of TikTok, but is happening in the larger pop-culture world as well. The frequent appearance of glamorized Tumblr content on TikTok could promote unhealthy behaviors by strengthening the idea of a “perfect,” yet often unattainable, body. When messaging centered around thinness is hard to avoid, values that wrongfully prefer smaller bodies can begin to seep into one’s own belief system and damage an individual’s self-image. Similarly, content surrounding the hopeful nostalgia for 2014 Tumblr’s aesthetic can easily overtake one’s feed. Algorithms generate posts based on what users interact with most, so once an individual engages with a video that promotes unhealthy body image or habits, it keeps returning. Glamorizing this era of Tumblr seemingly indicates the continued prioritization of smaller bodies in today’s body standards, even as a new generation of young people visit these styles.Īnd, some weight-focused content on current social media feels inescapable. Despite cultural shifts increasingly pushing self-love in mainstream media, fatphobia and persisting beauty standards continuously dominated the online space. Loopholes, such as misspelling the word or formulating new hashtags with code-words, allowed the content to remain accessible through other means. However, that didn’t stop these communities from populating the sites. Thinspo became so widespread early on that Tumblr, along with Instagram and Pinterest, banned the hashtag in April 2012. Not having a thigh gap like those celebrated on Tumblr was a cause of insecurity for many, and in pursuing the look on Tumblr, many young people turned to “thinspo” - or inspiration on how to be skinnier. It wasn’t necessarily a pursuit of how edgy you could look in your black tights, but the competition of how well your clothes accentuated your thigh gap. The focus of 2014 Tumblr fashion hardly fell on the clothes themselves, but more so on the body behind them.
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